A Hybrid Marketer, Writer and Consultant.
CV
About Liz Ryan
Liz Ryan is a seasoned product marketing leader in the tech sector, specializing in strategic marketing management, resonant messaging, and launching internal and external projects. With a strong background in creating compelling content and driving brand awareness, Liz has a proven track record of leveraging her expertise in technical, creative, and research experience to propel mission-driven companies to success. The portfolio will showcase Liz's services including Product Marketing, Content Marketing, Content Creation, and Product Marketing Fundamentals.
Key Skills
Positioning & Messaging | Strategic Planning | Brand Development | Content Strategy | GTM Planning & Product Launch | Sales Enablement | Customer Stories & Interviews | Events | Social Media | Competitive & Market Research | Campaign Management | Creative Branding
Experience
2024 - Present
Senior Product Marketing Manager, CloudBees
2022-2024
Product Marketing Manager, Sonar
I initiated messaging strategies for integrated campaigns that grew the user base from 6M to 7M in a product-led, open-source business model, while also establishing Sonar's first buyer personas and strategic positioning guide for developers and executives. Additionally, I supported sales enablement, moderated webinars, contributed to media, and mentored and managed 2 new hires, ensuring smooth integration and alignment with company goals.
2021-2022
Senior Product Marketing Manager, Onsolve (Now Crisis24)
I created and implemented an enterprise-wide product release communication process across 3 products, while developing AI-driven threat detection collateral for CIOs, CTOs, and CISOs. Additionally, I fostered cross-functional collaboration for product training, executed co-branded messaging with reseller partners, and assisted in evaluating new software.
2018-2021
Product Marketing Manager, PRO Unlimited (Now Magnit)
I managed monthly product release communications and developed sales content, including social media, press releases, white papers, and case studies, while supporting partnerships with Workday and Deloitte through product-specific content. Additionally, I drove the mobile app enhancement process, supported the RFP lifecycle leading to nearly 20 client wins, contributed to D&I initiatives, and was promoted from a Content Marketer role.
2017-2018
Senior Marketing Manager, Change Healthcare
In this transitional role, I supported a large-scale rebranding effort, managing over 200 pieces of collateral post-merger. This involved ensuring consistency and alignment across all materials during the rebranding process.
2017
Product Marketing Director, Edgenet (Now Syndigo)
I established the company's first product marketing role, developed enterprise-level pricing, managed product launch plans, defined platform functionality as a SaaS offering, and built relationships with partners and analysts, including appearing on an executive panel.
2016-2017
Product Marketing Manager, Stibo Systems
I supported product and industry domains with market analysis and collateral, crafted healthcare-focused thought leadership materials, managed co-marketing with global partners like Wipro, conducted competitive intelligence, developed cross-vertical marketing strategies, and led the launch of Stibo Systems' Healthcare website and blog.
2013-2016
Product Marketing Manager, Change Healthcare
I supported marketing initiatives and sales as a product SME, managed the strategy and execution of a 2-day customer event, developed release notes, contributed to content strategy during Emdeon’s acquisition and rebranding, and was promoted from Implementation Specialist after two years.
2012-2013
Senior Consultant, Baker Tilly
Integrated Salesforce.com into organizations' infrastructures. Achieved Salesforce Administrator certification.
2010-2011
Associate Project Manager, The SAVO Group (Now Seismic)
Education
2006-2010
Bachelor of Business Administration, Xavier University
Graduated Cum Laude (3.7 GPA) with concentrations in Marketing & IT
Interests
Liz is passionate about staying updated with the latest marketing, business, and technology trends, while also maintaining an active lifestyle concentrated in hot yoga, strength training, cardio, and pilates classes. She loves a good book, spending time with her toddler, hiking the Tennessee mountains, traveling, and honing her cooking and baking skills. She also loves to keep her stream of conciousness online through content creation and blogging.